GOOD DESIGN:

Ten Principles

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him: “An impenetrable confusion of forms, colours and noises.”

Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

His answer is expressed in his ten principles for good design.

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Vitsœ’s designer, Dieter Rams.
Photograph by Abisag Tüllmann.