GOOD DESIGN:

is honest.

It does not make a product
more innovative, powerful or
valuable than it really is.

It does not attempt
to manipulate the
consumer with promises
that cannot be kept.

L 450 flat loudspeaker, TG 60
reel-to-reel tape recorder and TS
45 control unit, 1962-64, by
Dieter Rams for Braun.